Made it through my first week at Laerdal!! I started my assignment by reading through the 2007 marketing plans for each of the product lines. Across the plans, there are some inconsistencies and gaps in the demographics information, so I'm doing research to fill in those gaps and create current, accurate demographic profiles of each of the target market segments. For example, I'm trying to find the number of hospitals (and the number of specific hospitals, i.e. acute care or pediatric), hospital ERs, EMS/Fire agencies, military bases and hospitals, American Heart Association and American Red Cross chapters, nursing homes, registered nurses, pediatricians, etc. It's not going too badly - I've been able to use a couple of databases of hospital and EMS demographics that Laerdal has purchased, and I found some figures online (but the online
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