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Is Trip Advisor paying for bad reviews?

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Long and controversial discussion on the effect TripAdvisor has on businesses, opinions on both sides.
14 years ago, August 7th 2009 No: 61 Msg: #82467  
N Posts: 9
Actually, TripAdvisor is owned and operated by Expedia Inc and their registered UK address is EXPEDIA.COM LIMITED, 42 EARLHAM STREET, LONDON, WC2H 9LA. Company No. 03847519. Reply to this

14 years ago, August 7th 2009 No: 62 Msg: #82479  
About six months ago, I made a complaint to UK Trading Standards regarding Tripadvisor's use of the slogan "Get the truth. Then Go." since it was blatant lying. One complaint on its own won't do much, but if many people make the same complaint........ Reply to this

14 years ago, August 7th 2009 No: 63 Msg: #82501  
I must make a similar complaint, I for 1 can stand and swear that a review posted is not the truth, but the thing is Tripadvisor have allowed a management response be posted rebuking the review and stating that there is CCTV images to prove the review untruthful, so what benefit have they derived from posting that untruthful review??? Surely the thing to do to show that they do accept that errors can happen and when brought to their attention that they rectify them would have been to remove the review not post a rebuttal? Anyone any other ideas as to why they would do that? I understand tht they have been shown the CCTV images but are adamant that the reviewer is entitled to his opinion, even theough they now know it to be lies!! Strange people those at Tripadvisor Reply to this

14 years ago, August 7th 2009 No: 64 Msg: #82511  
N Posts: 180
Doesn't that give the "appearance" that they are playing fair? Who knows maybe that one just slipped by their famous algorithm (the one that we proved to them doesn't work)...or maybe the place is fictitious...remember now... this is BIG business at its finest...I wouldn't put anything past them. You must know they have PR employees or for even that matter, PR firms who work with them on how to make them LOOK more credible...could this mean they are starting to crumble?

Wasn't it just brought out that some hotel had gotten positive reviews posted and TA admitted to it???? Reply to this

14 years ago, August 21st 2009 No: 65 Msg: #83898  
Hi. It seems to me that instead of banning/scrapping/closing TripAdvisor we, the hospitality industry worldwide, should be seeking ways of putting sufficient pressure upon the organisation to ensure that they clean up their act. We have a small property in Scotland and, like others, we have had our moments with TripAdvisor. I could write a novel on our experiences and what I have found on TripAdvisor. We have posted an extra page on our website to tell our customers "the truth" about TripAdvisor http://www.thecross.co.uk/TripAdvisor.htm and we correspond regularly on the subject with other (some very high profile) owners across the UK. We are also very concerned that, like VisitLondon, our national tourist board VisitScotland have created an "unholy" alliance with TripAdvisor. Sadly, this gives TripAdvisor a degree of respectablity and an additional profile it doesn't deserve. This is being taken up at the highest levels but I'm not convinced that there is a genuine willingness to listen. I would be very happy to hear from other hoteliers (and consumers) who are dis-satisfied with TripAdvisor as, with strength in numbers, it might be possible to create a formal pressure group to target TripAdvisor through trade and consumer associations and to hopefully bring about some much needed changes to their operating practices, their ranking systems, and to the algorithms that they use. Reply to this

14 years ago, August 21st 2009 No: 66 Msg: #83901  
N Posts: 7
David, good to hear from you and I share your views.
The reality is Tripadvisor is a big commercial business projecting a "public service" veneer. Anyone can post there without accountability, owners and competitors regularly place dumby entries to either enhance or kill off properties. Everyone shakes heir fists at Tripadvisor but they just sit back smile and count the clicks, watch the traffic and rake in the revenues! I recently paid off a reviewer and they promptly got Tripadvisor to then take down their damaging verbal diohrahea. Tripadvisor can't take me to court because I have the paper trail in emails. I've recently acquired a new domain with a view to setting up a forum on it for digrunteled hoteliers and where customers can get the truth. It could take me an age but I'll get there and post info here.
Ian/Lake Menteith Reply to this

14 years ago, August 24th 2009 No: 67 Msg: #84175  
We've had two false reviews posted this summer, both, we believe, by kitchen staff who left/were sacked. Tripadvisor have so far refused to meaningfully respond, despite endless emails and letters to their CEO and UK directors. I'm fed up of the double standard where any idiot can set up an email address and post a review with total anonymity, whereas hotels are named and shamed and cannot respond. The whole tenet of Tripadvisor is that the site and the reviews are "the truth". Their almost Orwellian circular premise leads them to refuse to accept that any review can be false, and rejecting management responses that suggest this. This extends to rejecting evidence proving a review is false because "they do not 'fact check' their reviews"

We would like to change the way in which Trip Advisor deals with hotel owners and the review process. At the moment TA completely denies any likelihood of false or misleading reviews by not posting any management responses that question the validity of a review, and by taking down any comment on their forum which they dislike.

We are taking a number of steps to put pressure on TA and we would be very grateful for your support.

1) We have contacted the BHA (British Hospitality Association) about TA and the false review issue and as a result their September round up will elicit views and opinions on TA. They will be lobbying Visit Britain and Visit London not to go ahead with plans to put an establishment's last 5 reviews on their sites until the false review issue is resolved. But we need the BHA to understand the scale of the problem, not only of false reviews, but the number of other issues that hotel owners have with the site. If you have had issues with TA please could you contact the BHA.

2) We have also started a twitter where I am documenting TA's responses. Stephen Kaufer is following and currently there are 415 followers.

3) We have been very active on TA's forum site. Everytime anyone writes in complaining about a false review we answer them and re-direct them to a thread which we started asking for the site to change. I am also collecting all these forums posts (currently about 2 per day). TA often take down my posts and that of the people who complain but we are very persistent.

4) We started a blog about TA. We will be documenting their responses to posts on their forums and very interesting e-mails about their posting rules.

5) We have put up a social networking site, where you will be able to posts complaints about TA, share rants and get general support and feed back. This is on ning and is called the truth about trip advisor. We are not allowed to post a link here.

6) We are gathering support for a class or specimen action against TA for defamation.

One small hotel can do very little. A thousand small hotels working together can make enough noise to be noticed. Ten thousand small hotels can force a change. So make yourselves heard. Reply to this

14 years ago, August 25th 2009 No: 68 Msg: #84186  
N Posts: 180
We have been having an ongoing battle with TA since last year. After we emailed and threatened them with contacting as many sites about their bogus algorthm, they posted the damaging "warning" to prospective guests. No matter what we said or did, it made no difference. They were determined to make us go away by using strong arm tactics.

Everything you have stated is correct. We caught them taking down a very positive review because they deemed it suspicious...and they said that they could tell using their algorithm that it was written by someone working for us. The person who wrote the review contacted them (she works for a bedandbreakfast website) and explained that she had indeed stayed with us...they mysteriously reinstated her review and then sent her an unsigned letter apologizing for the delay in putting up her review.

Doesn't it make sense that people staying at the same place would have similar things to say??? So, how then they say some reviews are suspicious??? So they took down 4 other positive reviews (we have no idea who wrote them), punished us by moving us to the bottom of the ranking system which they control. Mind you, we are a 4.5 and we are below 3's...

Stephen Kaufer is a joke...I don't believe that he has any idea or control over what his little underlings are doing. Every email we sent to them regarding their actions, we cc him...do you really think he wants his kingdom to crumble??!!! Reply to this

14 years ago, August 25th 2009 No: 69 Msg: #84187  
N Posts: 180
Oh, I forgot, we have the entire thread of emails from them and the reviewer which proves malice. Reply to this

14 years ago, August 25th 2009 No: 70 Msg: #84189  
N Posts: 180
Tried to find it on twitter but of course, all I could find were the crazies supporting TA...this week's host is...???Gee, do ya think these are employees of TA??? Reply to this

14 years ago, August 25th 2009 No: 71 Msg: #84201  
N Posts: 9
Hi Rebecca,

Can I get the URLs for your various websites? I also want to know what kind of support you are seeking for your defamation action against TA.

Terry Reply to this

14 years ago, August 25th 2009 No: 72 Msg: #84229  
I think bad reviews are the only true reviews on TripAdvisor 😊 you can read some real anger, and it's never between the lines... Reply to this

14 years ago, August 25th 2009 No: 73 Msg: #84232  
N Posts: 9
Laura,

You'd be surprised. Reply to this

14 years ago, August 25th 2009 No: 74 Msg: #84236  
TripAdvisor can't really surprise me anymore...a website that doesn't verify if the "travel/reviewer" really exist on this planet is not worth considering when we talk about real review.

But I think noone cares for "real" reviews or suggestions. We only want to be reassured on our choices... Reply to this

14 years ago, August 25th 2009 No: 75 Msg: #84237  
I am not sure about trip advisor. But i surely know that this thing is done everywhere (paying for reviews, or admins writing them)!! So I don't see why tripadvisor would be an exception. Reply to this

14 years ago, August 25th 2009 No: 76 Msg: #84243  
Rebecca, contacting the BHA is a good idea and I'll add my tuppence worth to them also! If you want to speak or email with me direct you know where I am...you might have seen my comments in Caterer & Hotelkeeper mag this week...I'm in contact with numerous high profile hoteliers on the subject of TA and I'm convinced that strength in numbers might eventually have the desired effect! Reply to this

14 years ago, August 25th 2009 No: 77 Msg: #84276  
could I also get the urls for the tweeter and the social networking site - I know of a false review/revenge/ vindictive review brought it to attention of TA and guess what they removed my reviews and closed my account. It is time that a site so false was made accountable for its actions and defmatory remarks whilst the so called reviewers hide behind the screen names of vindictive people who have nothing else to do, as for all the places with 100%!*(MISSING) stars, of couse some of them are written by their marketing companies, I know a B&B provider who always puts up a 5* review when she is abroad because all TA do is check the IP address and as ong as it not the same IP address used by the owner when logging in the 5* review goes up. Get the truth and then go - What a bunch of lies.
Reply to this

14 years ago, August 25th 2009 No: 78 Msg: #84281  
N Posts: 180
Laura, why would anyone knowingly waste their time reading fake reviews...other than using it as a source of humor...I will not use TA for any of my traveling...and yes, we do travel too!

We take trips like the rest of the world...although I must say that I know what to look for when I am booking a trip...I am not one of those gullible people who would ever consider using a site like TA.

As far as only bad reviews being real because of their anger...you're kidding, right? Reply to this

14 years ago, September 2nd 2009 No: 79 Msg: #85041  
Trip Advisor do not need to pay for bad reviews they just publish any review that is sent to them. They do not check to see if they are correct, they publish anonimous reviews, in fact if a monkey hit a button on a computer they would publish it. It is just a crap money making site that bears no resemlance to a travel site. You have no right of reply unless you admit to every load of rubbish they print. If anyone sends in a review whatever is said its printed immediatley but if you contest a review it takes 2 weeks to respond to your query. Just treat it for what it is a bunch of money grabbing slimeballs who live off the backs of others. The travel Industry is becoming more aware of these parasites and are starting to regard their site with the disdain it desrves.
I think the FTC in USA will have to take action eventually, I also think that Trip Advisor contravenes the Data Protection Act in Britain but whether anyone will choose to proscecute is a hope rather than a reality.
Colin Shingler Reply to this

14 years ago, September 5th 2009 No: 80 Msg: #85342  
I think that whilst Tripadvisor may not pay for BAD REVIEWS "tidno" has hit the nail on the head, they DO publish what is sent to them anonymously, and this can be by way of revenge from a competitor a disgruntled staff member or a person who was correctly charged a cancellation fee, this makes the site unreliable and I thought people had more savvy nowadays than to read and believe anonymous trash, but according to a Tripadvisor spokesperson, it is the bad reviews that get the most hits, unless people have the courage of their conviction and are prepared to stand over what they write, then it should not be posted. I believe it will not be long before someones reputation is so badly damaged that a court case will be brought and Tripadvisor will not be in a position to pay the damages and they will in turn pass the book to the author/reviewer who will then be identified to save Tripadvisors bacon, so anonymous reviewers should not sit smugly behind their screen name, if you have written a nasty untrue or over exagerated review about someone it is tracable and the sooner someone takes a case the better and then the reliability of the screen name will be tested. Likewise, legally Tripadvisor could be held responsible if someone reads their over exagerated review that gives so many gleaming reviews written by marketing companies or owners, and if a person finds that having spent a small fortune travelling that their dream holiday is ruined by false over exagerated reviews, claiming that places are more than they are, and have pools when what they have is no bigger than a childs paddling pool, Tripadvisor could be held responsible under the Advertising Standards as effectively that is what they are doing false advertising, the sooner the better this site is removed from the World Wide Web, there are plenty of other RELIABLE travel sites where the information collected is verified and corrected if necessary before being posted. I have read reviews on this site and know that the descriptions of views pools, bars and restraunts are wrong and at the moment they continue to review many many holiday resorts that have been not traded or are tading under court protection, I could name at least 5 in the UK, Advertising Standards need to be informed of wrong information on the site .
Reply to this

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