http://www.heygo.com 15th March - Bournville In 1824, John Cadbury opened a grocer shop on Bull Street, in Birmingham city centre. Using a pestle and mortar he produced and sold tea, coffee and of course, drinking chocolate. He was passionate about his drinking chocolate which he believed to be the healthy alternative to alcohol. He later moved his production into a factory in Bridge Street, and began producing various cocoa and drinking chocolates. Soon after with his brother Benjamin he formed the company Cadbury Brothers of Birmingham. Only the wealthy were able to purchase his wares as the production cost was so high, but in 1850, import taxes on cocoa were reduced, making chocolate more affordable for everyone. John’s health rapidly declined and he finally retired in 1861, handing over complete control of the business to his
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