''The ads, he said, try to convince them that smoking is “an act of naïveté and submission.” ''
The slogan is bland enough: “To smoke is to be a slave to tobacco.” But it accompanies photographs of an older man, his torso seen from the side, pushing down on the head of a teenage girl with a cigarette in her mouth. Her eyes are at belt level, glancing upward fearfully. The cigarette appears to emerge from the adult’s trousers.
Two other ads show young men in the same position as the girl, though the adult is wearing a suit jacket and a watch.
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French Ad Shocks, but Will It Stop Young Smokers? Reply to this I tend to find it harassing, rather than something that would make me stop smoking. What is in those adds has nothing at all to do with smoking in my opinion.
Mel
Reply to this I agree Mell. They're mixing rape which is a situation in which the victim has NOT made a choice with smoking in which a person HAS. I think it's gross actually.
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