today was another day of class-- it was strange going on a saturday, but we have a lot to do before we present on tuesday. we started at 10, and finished up the day around 4...yeah it was a long day... lol i guess not too much to write about: my small group joined up with the other USA team, and we meshed all of our brainstorming together. this took quite some time because we had to put together this outline answering various questions like: what is the basic situation of the brand?, why is it necessary to develop a brand image for the USA?, who is/are the target group(s)?, what is the expected effect on the target group?, what is the brand position and personality?, what is the unique proposal and promise?, what are the
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