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Down in the cellar, they talked of the legend of the Casillero del Diablo - Don Melchor, the founder of Concha Y Toro, found that workers were stealing wine form his cellars, so he created the legend that the cellar was the ¨Cellar of the Devil¨, to scare his employees and discourage further theft. The legend was told by locking us in the cellar, shutting the lights off, and playing a cheesy soundtrack. We were instructed to go down a dark corridor, where we found a picture of a devil painted onto a wall.
Cheesy ... tacky ... so Disney-esque! But unfortunately, a number of kids didn´t find it so Disney-like, because they ended up scared and crying! Good job, Concha y Toro! You´re a massive winery that makes a great product - why do you need to resort to a gimmick like this, and scaring little children in the process? But maybe I shouldn´t criticize - after all, my Freddy Kreuger-esque sunburned face scared a large number of children, too!