Living on the edge: Battles with Adrenaline Addiction
September 24th 2008 Adrenaline addiction has yet to have a global advertising campaign against it. In fact quite the opposite; ski resorts, adventure sport companies, even energy drink and high octane breakfast cereals have glorified this serious disease into something to be craved and desired. I too, as an unwary consumer, bought into the madness and purchased the occasional Red Bull and various sporting goods.
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