Possibly my longest entry yet. It is Switzerland after all.
January 9th 2006 We were posed with this question - why doesn't Switzerland need to spend that much money on advertising/tourism (compared to Malaysia and her Malaysia Truly Asia campaign, for example), and yet the world all over knows where Switzerland is (it's in Europe), knows its currency (Swiss francs as well as the Euro), and you know ... basically knows of Switzerland?
We didn't get the ans
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