Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers

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Tactics that will give you the best chance to rise above the noise:

1. Create Great Custom Thumbnails

You have a split second of a viewer’s attention as they are deciding which video to watch. Other than your video’s title, your thumbnail is critical for enticing that click. Don’t miss this opportunity to design an image that reinforces what your video is all about. VICE’s use of thumbnail optimization led to a promotion on YouTube’s homepage, and one of their most popular videos to date:

Keep a few rules in mind for the size of your custom thumbnail because it will also be used as your preview when someone embeds your video on their site. Google recommends that your thumbnail:


• Have a resolution of 1280X720 (minimum width of 640 pixels).
• Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
• Remain under the 2MB limit.
• Try to use a 16:9 aspect ratio.



You can upload a custom thumbnail as soon as you upload a video by simply choosing the custom thumbnail option. To add one to an already-existing video, go to your Video Manager, click Edit for the video you want to work with and then click a custom thumbnail.

2. Give Your Video a Killer Title

I know, it seems obvious, but that’s how people decide what they’re going to watch, and creating engaging titles is not as simple as it might seem. You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.

3. Reverse Engineer Google’s SERPs

There are several different YouTube optimization techniques to improve your search rankings buy cheap youtube comments , but the SEO tactic that will have the most lasting effect is all about keyword research. One way to think about video keyword research is by reverse-engineering Google’s search engine results pages (SERPs).

The idea here is to focus on keyword searches in google that will almost always serve you video results. For example, if someone googles for <em style="line-height: inherit;">“cool dance moves” it makes sense that Google would serve a results page full of videos because nobody really wants to read an article about cool dance moves.

4. Allow (and Encourage) People to Embed Your Videos

When uploading videos to your channel, you will have the option to either allow or not allow embedding. The embed feature allows people to take your video and then publish it on their website, blog, channel, etc., which will help you gain even more exposure buy youtube comments cheap . Just make sure you specify that you must get credit each time your video is re-published. You can turn on the embed feature by visiting the Video Manager, click Edit under the video you want to edit, then going to Advanced Settings and making sure the embed option is checked.



All someone needs to do in order to embed your video is copy and paste the link that will show up when she clicks to share, so the more shares you get the better.

6. Cross-Promote Your YouTube Channel Everywhere

This may not seem like an advanced tactic, but you’d be surprised how many people forget the power of their other owned properties for advertising their YouTube channel. Be consistent about how you incorporate videos into your email newsletter, blog, email signature, and other social media accounts. Find ways to make your videos relevant to all your other content and leverage those eyeballs.

Quick Case Study

Life Net Inc. found in their study that the highest YouTube views occurred during the active advertising of the video, but not surprisingly, this ongoing optimization was required to keep the momentum going. Simply optimizing a page and then moving on to the next video isn’t enough. You have to continue to promote, perform keyword research and make changes, and moderate and respond to comments in order to keep your numbers up. Below is a screenshot from the case study that shows how your numbers can change the minute you stop optimizing.

Article Source: https://www.outbrain.com/blog/9-advanced-tactics-for-promoting-your-youtube-channel-and-increasing-subscribers/

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