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Published: December 2nd 2010
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New York City is known to many as the crossroads of the world. It is also known as one of the largest media markets in North America. There are four major broadcast networks that have their headquarters in New York City; ABC, CBS, FOX, and NBC. It is not only the center for television stations, but also music, major newspapers, publishing and advertising companies. In my “Media Tour” of New York City, we visited some of these Media Centers.
First we visited the Paley Center for the Media. This is kind of a museum type place, for the media. They have over 1500 records and files in there catalogue of media that they keep. The thing that stood out the most on this part of the trip was a saying on the wall that said “Great Content Never Dies.” Meaning as long as what you are creating is great it will last forever. This is why they still syndicate shows like I Love Lucy and why Oprah and The Simpsons have been on the air for so long. If there content wasn’t great it would be another forgotten show that may have had a good following for a
while but will be forgotten in time. Our Speaker Rebekah Fisk made it clear that there was a major difference in between the ordinary versus the extraordinary.
Later in the day we went to the International Radio and Television Society, better known as IRTS where we listened to Joyce Tudryn speak. She made sure to let us know that if we combine a skill and interest we will be happy in whatever it is that we do. We don’t want to bunch and market ourselves into a certain area, we want to be good at what we do, but also be able to do different tasks well. It was instilled in us to never take no for an answer. We also learned to be patient; it’s always when we hang out just a bit longer when that opportunity seems to knock. We’ll see doors open that we didn’t even know were there. It’s best if you discover what it is that you love and use the skills that you have learned to be a part of what you love. We have the tools in front of us we just need to make sure to use them wisely. It’s
also smart to network and to not burn any bridges because you never know where it may lead you. The more hats you can wear the better, but just make sure you can do all those skills well. "At the end of the day what do YOU want to say YOU want to do?" It’s all in our own hands; the opportunity is there we just have to make sure that we’re ready for it. One of my favorite quotes that she said was to “Make the sun as big as you can; so it can shine on you as much as possible.” We need to make sure that we stay in someone’s radar. The thing that is the hardest for people who are new to the work force is to learn is that we need to make sure we make our boss look good. As long as we make our team succeed than our time will come. When we see a problem we need to rise with our actions and come out with the best results possible. We need to make our mark in whatever it is that we choose to do and show what we can bring to
the table.
On day two of our trip we first visited Clear Channel radio. This was one of my favorite parts of the trip. We were visiting the number one radio stations in the world. There we met Maria Milito one of the DJs on Q104.3 who said she loved what she did and didn’t even see it was work, her favorite thing about her job is that she likes to wake up every morning she LIKES to come to work. And she’s been working with that radio station for fourteen years. We each need to find what we love to do so work doesn’t seem like “work.” There was also Wendy Wild who told us about the different stations that she worked at, moving from city to city until she got her current job at clear channel. There was also Déjà vu who told us that in the real world that there is a lot of competition but it is fun work. She also told us about how much the technology is changing, but that we should use that technology that’s out there to start making a name for ourselves before we apply to a real world
job. She also described to us how hard it is to break into radio because of the voice tracking that is out there. We all that well rounded experience and a chameleon and fit into the work that is out there.
We finished up the day at Wee Beastie where we met Monica Hindin. She is one of the co-owners of this hybrid of an advertising and production company. Her and her team, work on coming up with ideas for their clients that will make a new kind of commercial. They specialize in making on-air promotions for cable networks. They basically combine a product and a television station and make a combined commercial for the two, but they make it make sense. My favorite was the commercial that they did with Dancing with the stars and Honda. They combined the two to where each product was its own in the commercial, but it blended so well together. She told us what it was like to start her company from the ground up. Her and her partner Chris knew they had something going on when they started making these commercial for the TLC networks and branched off from their
old company and made their own. They were ready for that opportunity when it arrived.
Day three we went to the CBS Evening News Studios where we got to meet Mike Simms. He gave a small tour of the big studios of CBS. They are so big they have generators that helped power they city of New York during there major black outs. We saw the set of the CBS Evening News, The NFL Today show, CBS Sunday Morning and Inside Edition. He explained how stations work out where they share studios and helicopters to make it cost efficient for the organizations. He also explained that no network has strong affiliate in every market, which is really helpful during major breaking news. He also explained how we should use the media to help tell the story better. If it’s a better story written, we should go ahead and write it, if it’s a visual story, show it.
Later on in the day we got to go explore for ourselves. Two of my friends and I decided to go to Brooklyn. We went window shopping along the little shops they had and went exploring around the neighborhoods.
We were walking back to the subway when we ran into some Black Israelites. This is a group of African American people who believe that they are decedents of the ancient Israelites. It was interesting to hear there point of view until one of the guys started saying he was Jesus Christ. But seeing them out there spreading there message on the sidewalk really made me appreciate the First Amendment right of free speech that we have. On our way back to the hotel on the subway we saw a group of break dancers dancing on the subway. They were using their talents to make their money. Another example of combining a skill and interest and making it work for them. I’m pretty sure it was my favorite day of the trip because I got to see so much that I normally would never get to experience back home in Oklahoma. The media does not include just TV, radio, internet, newspapers and magazines, it is our everyday communication with everything that we encounter.
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