In some ways Traverse City reflects the culture region it is part of - the Midwest Heartland. Its demographics reflect the homogenization of much of the region, and its economy is on hold, partly in transition, as is much of the midwest. But seeds have been planted in the Traverse area, in the hope of avoiding the specialization that historically has cursed much of the region. Not content with cherries, the area is actively promoting the growth of wine as a source of revenue, not only agriculturally but so as to attract tourists as well. And the tourist component, if properly stewarded, holds promise as long as Americans have surplus cash. As the book states, the Midwest Heartland is in a holding pattern, awaiting the inevitable spill-over from other cultural regions whose resources or environmental conditions have peaked or been compromised, and so is the area of Traverse.