Why Bhutan as a Destination?

Bhutan is a small country nestled in the eastern Himalayas. Alluded to as the last “Shangri La,” today it is one of global tourism’s hot sports not only by virtue of its traditional and progressive characteristics but because of the High Quality, Low Volume tourism policy set by the Government of Bhutan.

Bhutan is famous as a kingdom that propounds Gross National Happiness over Gross Domestic Product. This principle is a radical approach to development. It means that the Bhutanese uphold the integrity of traditional values in social, religious, cultural, and environmental realms, while simultaneously being on a rapid march towards modernization and economic development. Our country’s philosophy is a unifying national concept which means humane values come before commercialism.

Although cocooned by centuries of isolation, Bhutan is now evolving into the modern age having consciously preserved its vibrant traditional culture and rich, largely intact natural environment. As a result, Bhutan has acquired the label of being one of the most authentic destinations on the global tourist map. Cultural ethos and religion as encapsulated in dress codes, elaborate festivals, traditional sports, arts, and other indigenous practices, make Bhutan a truly unique destination. The country’s strict environmental code has successfully preserved a treasure trove of flora and fauna and an impressive forest cover of almost 70%! (MISSING)It’s one of the few countries in the world that pays more than lip service to environmentalism.

Let Truly Bhutan take you into the heart of this one-of-a-kind country where modernity and ancient values find perfect accord. Reply to this