In my opinion, substance is more important than style when someone is trying to get their argument across because people want to hear everything that is true about something and this applies to anything outside of debates such as quality in books, movies, and video games. Regardless of my own opinion, most people are convinced by the style of how one person speaks and while this can be good at first glance, it can also be a bad thing if style is overtaken by substance in a way where people are only convinced by an argument with style and not enough substance with this applying to whether people buy any source of media by its content or its cover. An example from my own experience that makes a valid point is while regarding a video game
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