I am a business owner and I have been burned by Trip Advisor. When we challenged a fake review, they wouldn't post our reply because they said we had gotten too personal...too personal? Isn't what was written about us personal? Since we would not let this go, we continued to contact them. Their punative action was to take 5 positive reviews off, lower us from #2 to #9 and post a message that we were interfering with their popularity rating!!!!!!!!!!! The letters we have received from them are form letters and do not address us directly (maybe so they can later say it is a mistake?)
I read about them doing this in The New York Times. The employees and reviewers hide behind anonymity but publicly bash business with the businesses having no recourse.
The hospitality industry needs to step up and take control of this situation because it is out of control. Many small businesses such as ourselves are being damaged.
Some articles have been written about this situation and some have even stated that it might make these businesses fix what is wrong ...that is of course, if the review is real.
Our situation was very unique in that this one particular reviewer wrote a wonderful review about our competitor and supposedly stayed there in July 07. This reviewer then supposedly stayed with us 4 weeks later and hated it. We know this is a fake review because it served 2 purposes...it moved the other inn to ranking #2 and moved us to ranking #3. That in itself wouldn't be a red flag, but the other inn in question is not nearly in the class of our inn. Also, the reviewer supposedly lives 10 hours away. Why would anyone stay at another inn if you liked the first one so much? Keep in mind, that we are in a very isolated area so guests do not visit several times in one season. The reviewer also waited 8 months to write these reviews and according to Trip Advisor's profile on this reviewer, never returned to the site. Trip Advisor refused to remove the review and would not post our managerial reply.
Our other incident was with an actual visitor. 2 men came to the front desk to check in. Only one man spoke and gave the details-name, reservation... so I assumed these 2 men were traveling together. The other man became very angry that I assumed they were together. Eventually, I was able to ascertain that they both had reservations and their wives (still in the cars) were with them. We noticed that these guests held hands and said prayers at breakfast but never thought anymore of it. After they left, we saw a scathing review on trip advisor. After putting all the pieces together, we realized that these people were very anti-gay and were angry that we even allowed gay people at our inn. The things this man wrote about were actually laughable...bed too small, no air conditioning, breakfast of french toast, pan cakes, fresh fruit, (I still don't know what the problem was)etc. , we didn't do anything special to the cereal...what do you do to cereal? Chances are that if you rent a room with a queeen bed, you will get a queen bed; chances are if you rent a room without air conditioning, you won't get air conditioning (some rooms do but they are more expensive) I brought them bottles of water before their doors were even closed but I guess that wasn't quick enough. We believe that we were actually victims of an ant-gay bias crime. They were able to write all these things about us and we were not permitted by Trip Advisor to reply.
By Trip Advisor posting this review thay were actually aiding in a bias crime.
I would like to see Trip Advisor stopped and made to answer to all the businesses they have KNOWINGLY dmaged. I have all the threads of our emails to them and their replies.
We feel powerless. Trip Advisor goes so far as to punish inns that ask guests to write reviews...do they only want the unhappy souls of the world to sow the seeds of discontent? Those people that stayed here wanted everyone to believe that they were good Christians, so they made a point of holding hands and praying every time my husband walked in...what kind of Christians do what they did?
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