Muslims are a Market Segment too September 13th 2011 As the world grows smaller and smaller and international boundaries diminish, MNCs look to grow their market share by exploiting markets that were once untapped by western conglomerates. Rather than segmenting according to country or geographical territory it makes more sense to segment according to psychography; and no matter how you slice it 23% of the world is a huge chunk of the pie.
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Asia » Singapore Singapore was founded as a British trading colony in 1819. It joined the Malaysian Federation in 1963 but separated two years later and became independent. It subsequently became one of the world's most prosperous countries with strong international ... ... read more
After dabbling in spurts of travel throughout the past few years I've finally committed to a nomadic lifestyle by accepting a job as an International Correspondent for an Asian newspaper. With this new position I'll have the chance to revel in culture, lifestyle, and business practices on a truly global scale. Through a particularly American perspective, I aim to share my adventures and misadventures with the world in this blog.... full info