Jorge Sainz
Pamplona, Spain — Associated Press Last updated on Monday, Jul. 06, 2009 07:20PM EDT
Daredevils sprinting with one-ton fighting bulls swallow an exhilarating cocktail of adrenalin and fear. Now, a new brand of jitters has set in at one of the world's great fiestas as businesses ponder the partypooping impact of economic woe.
Don't bother asking the tens of thousands of revellers who kicked off Pamplona's running of the bulls Monday with a traditional rocket-firing ceremony outside town hall. They're too busy drinking beer or wine or cleaning off the flour, eggs or ketchup they hurled at each other to get the eight-day San Fermin festival off to a merry and messy start.
“People throwing sangria everywhere. It is just unbelievable,” said Ricky Birmingham, a 20-year-old from Australia.
Adds 20-year-old Theo Franzen of Sweden: “It is nice, but kind of scary.”
AFP/Getty Images
Participants wearing traditional red bandanas celebrate on July 6, 2009, during the 'Chupinazo' in Pamplona. The party isn't over during this year's running of the bulls, but it's been toned down by the global recession.
No, it is mainly merchants who are feeling the pinch of the world's economic downturn. Rates on hotel rooms are down because of slacker demand, big-spending American and other foreign visitors are harder to find, and bars that usually make a killing off hordes of thirsty patrons from around the globe expect to serve up less booze.
The leaner times are visible elsewhere, too. The Pamplona city hall has cut its budget for the festival by more than 10 per cent, to €2.5-million ($3.5-million U.S.). And two Spanish TV networks that had been bickering over rights to broadcast the morning bull runs have agreed to do it jointly to save on costs.
A sobering new reality has set in here in Pamplona as the nation struggles with recession and a 17.4 per cent unemployment rate. The party is far from over, but it might be watered down this time.
“We thought San Fermin would always fill up,” said local entrepreneur Mikel Ollo. “We created a fictitious bubble, and that bubble has burst.”
Mr. Ollo runs a company called Incoming Navarra, which organizes VIP packages for San Fermin visitors, arranging posh accommodations, front-row views of the runs from balconies overlooking the route, a personalized tour guide to explain what they are seeing, breakfast while they watch and myriad other forms of pampering.
The price depends on what the client wants to do but last year, for instance, one customer dished out 4,000 euros a day, Mr. Ollo said. In general the service costs about €700 ($980) to €1,000 ($1,400) a day. It was particularly popular among people from the U.S., Russia and France.
“They are clients with lots of buying power. In the last few years, fewer have come but the ones that do spend more,” he said.
Now, however, with demand slumping, the company has devised a scaled-down package with a hotel room and a separate balcony along the route, for €155 a day.
“Obviously, it is not the same level of attention as in the VIP package, but it is a very good deal,” Mr. Ollo said.
The hotel occupancy rate in general is expected to be about 90 per cent, similar to last year, but for the first time in years rooms are going for as little as 90 euros a night, especially on the city outskirts, said Nacho Calvo of the Navarra Restaurant and Hotel Association.
“Rates have come down a lot and the weakness of the dollar against the euro is taking its toll on tourism,” he said.
Pamplona has around 4,000 hotel rooms, about a third of which fill up with foreigners flocking to get a taste of the festival that inspired Ernest Hemingway's novel “The Sun Also Rises.” Many are New Zealanders, French, Australian or American.
At Casino Eslava, a famed bar near a hostel where Hemingway often stayed during visits to San Fermin, co-owner Ricardo Ubanell said things have been slow since last year and he expects his cash register to take another hit.
“Our expectations are lower because of the crisis, no doubt about it,” he said.
Nonetheless, he has hired nine extra waiters to handle the influx of partiers and ordered just as much alcohol as previous years, although other outlets are scaling back in anticipation of leaner spending.
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No, it is mainly merchants who are feeling the pinch of the world's economic downturn. Rates on hotel rooms are down because of slacker demand, big-spending American and other foreign visitors are harder to find, and bars that usually make a killing off hordes of thirsty patrons from around the globe expect to serve up less booze.
The leaner times are visible elsewhere, too. The Pamplona city hall has cut its budget for the festival by more than 10 per cent, to €2.5-million ($3.5-million U.S.). And two Spanish TV networks that had been bickering over rights to broadcast the morning bull runs have agreed to do it jointly to save on costs.
A sobering new reality has set in here in Pamplona as the nation struggles with recession and a 17.4 per cent unemployment rate. The party is far from over, but it might be watered down this time.
“We thought San Fermin would always fill up,” said local entrepreneur Mikel Ollo. “We created a fictitious bubble, and that bubble has burst.”
Mr. Ollo runs a company called Incoming Navarra, which organizes VIP packages for San Fermin visitors, arranging posh accommodations, front-row views of the runs from balconies overlooking the route, a personalized tour guide to explain what they are seeing, breakfast while they watch and myriad other forms of pampering.
The price depends on what the client wants to do but last year, for instance, one customer dished out 4,000 euros a day, Mr. Ollo said. In general the service costs about €700 ($980) to €1,000 ($1,400) a day. It was particularly popular among people from the U.S., Russia and France.
“They are clients with lots of buying power. In the last few years, fewer have come but the ones that do spend more,” he said.
Now, however, with demand slumping, the company has devised a scaled-down package with a hotel room and a separate balcony along the route, for €155 a day.
“Obviously, it is not the same level of attention as in the VIP package, but it is a very good deal,” Mr. Ollo said.
The hotel occupancy rate in general is expected to be about 90 per cent, similar to last year, but for the first time in years rooms are going for as little as 90 euros a night, especially on the city outskirts, said Nacho Calvo of the Navarra Restaurant and Hotel Association.
“Rates have come down a lot and the weakness of the dollar against the euro is taking its toll on tourism,” he said.
Pamplona has around 4,000 hotel rooms, about a third of which fill up with foreigners flocking to get a taste of the festival that inspired Ernest Hemingway's novel “The Sun Also Rises.” Many are New Zealanders, French, Australian or American.
At Casino Eslava, a famed bar near a hostel where Hemingway often stayed during visits to San Fermin, co-owner Ricardo Ubanell said things have been slow since last year and he expects his cash register to take another hit.
“Our expectations are lower because of the crisis, no doubt about it,” he said.
Nonetheless, he has hired nine extra waiters to handle the influx of partiers and ordered just as much alcohol as previous years, although other outlets are scaling back in anticipation of leaner spending.
Hi Kev;
Sounds to me as if you're getting the hang of Pamplona. It sounds like it was a struggle for you to get there too - just like it was for me many years
ago. I slept on a luggage rack on a train from Madrid - about a foot wide ( I was a mere 200 lbs. at that time)
I'm really glad you are having this experience at Pamplona. It's a very hot, dirty city during San Fermin, I know, but you are one who will
appreciate the tradition and culture that oozes out of the festival. It's one of the few local traditions which enjoys international attention and
visitors.
The teenaged boys, clearly coming to the festival of San Fermin to run for their town, is touching. The fact that San Fermin is a tradition that will never
die despite the annual injuries and deaths is amazing. It's ingrained, a festival of machismo that no one would dare criticize( at least in Navarre and northern Spain. It is an annual blow out and coming out party for young Spaniards to prove themselves and join the ranks of the adutlts.
In Vancouver, the annual fireworks festival is cancelled because a few greaseballs from Surrey have a few beers and have a fight.
In Pamplona, visitors and Spaniards are injured or killed each year and God help anyone who might suggest even modifying the event. One of the few modifications was made about ten years ago, when the city fathers narrowed the width of the running streets and instructed the cops to not allow anyone in the street to bail out between the rails.
I guess you found out that there are two groups of bulls each day, led by a couple of cows to keep them running. The cows are more frightened than the bulls,haven't been abused by humans as much and so, they run and the bulls follow. The forst group comes minutes after the cannon sounds
(usually at seven A.M. ) and the second group a few minutes later - but apparently you found this out. Isn't it amazing how the frenzy increase as the bulls get closer? Did you run with a rolled up newspaper?
A bit about the bullfights. The festival of San Fermin is famous for having the loudest, most unruly crowds in Spain. It's not a Yankee stadium either,
but more like Nat Bailey. For these reasons, the bullfighters at Pamplona are usually younger ones wanting to make a name for themselves or olser ones trying to hang on to the cspotlight depsite advancing years. Stan used to say the it wasn't the NBA , it was the WBA ( world bullfighting assn.)
If you get a chance to see a bullfight, try to pal up with a Spaniard or two - they love to share sangria or bocs (bocadillos - sandwiches) with
foreigners. Because the matadors aspire to be stars, they are sometimes a bit foolhardy and , with the loud, drunken crowd and with the bulls having run the streets in the morning, the bulls in Pamplona are unpredictable. You may see a few bulls "win" - that menas they are slaughtered in thebarn afterward rather than in the arena....With any luck though, you'll see an ear or two and maybe even a tail awarded for a good performance.
Anyway, enjoy it - as you well know ,it's an experience of a lifetime ,one which you may enjoy vicariously through a son or daughter of oyur own, as I am now. Lots has been written about the running of the bulls.
CHeers, Kev!
Where'd you sleep last night!?
Love Dad