How Can Twitter be used to promote a blog?

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Twitter is a lot of things to a lot of people. For some, it’s a virtual water cooler. For others, it’s a great way to get answers to questions. I personally know some of my friends who started using Twitter, have more than doubled their blog traffic over the last several months, and I wanted to know how. This is what they said.

Ask a Question:-
Instead of telling your Twitter audience that you’ve published a new post, ask them their opinion on the core topic you’ve covered. “Do you think banner ads are dead?” followed by a link to your site is much more appealing than posting to Twitter, “Banner Ads Are Not Dead.” Asking a question engages your Twitter followers and solicits their experience.

If Comments Flow, Remark on It
I genuinely believe that the comments section of a blog is better than anything written. To that end, when a topic seems to take off, I send a note to Twitter alerting people to the quality of the conversation in the comments. It’s not pitchy in nature. I’m simply sharing that the best stuff came after the initial post.

My number two referrer to my site on most slow-medium traffic days is StumbleUpon. Because I seem to get “better” response from people who visit from that site than from other traffic sources, I sometimes will send a third post to Twitter, asking if someone thinks X post is worth a Stumble. Because I do a lot of sharing and promoting and helping others, I usually get a lot of willing people to Stumble something for me from time to time.
I don’t over-do it, and I know that not every day is a “killer blog post” day. With that in mind, when I do ask, it makes a huge difference.
Those Three Touches Help Lots

So in the end, I ask my following in Twitter for love three times: once when I post the blog, again if it takes off well in the comments section, and sometimes a third time if I want to really amp the traffic via StumbleUpon. I mix these requests in liberally with all the various ways I help others using Twitter, and so it doesn’t come off like I’m perpetually pitching my own stuff. My current monthly rate of pitching others vs. promoting my own site is 75 / 25 in other people’s favor. That sounds fair, right?
Have you experimented with Twitter in this way? How did it work for you? What other tips did I miss?

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