Co-Branding Gone Berserk: EVA Air and Hello Kitty
February 14th 2015 I recently traveled to Singapore for my mother's 80th birthday. While looking for mileage award flights back from Singapore to Honolulu, one intriguing option popped up: Singapore to Taipei and then to Guam on EVA Air, and then connect in Guam onto a United flight to Honolulu. I knew at booking that EVA Air had a co-branding arrangement with Hello Kitty, so I hoped that at least one of the flights
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