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The Burkini  

The Burkini

Muslims are a Market Segment too

September 13th 2011
As the world grows smaller and smaller and international boundaries diminish, MNCs look to grow their market share by exploiting markets that were once untapped by western conglomerates. Rather than segmenting according to country or geographical territory it makes more sense to segment according to psychography; and no matter how you slice it 23% of the world is a huge chunk of the pie. Worldwi ... read more
Asia » Singapore

Singapore Flag Singapore was founded as a British trading colony in 1819. It joined the Malaysian Federation in 1963 but separated two years later and became independent. It subsequently became one of the world's most prosperous countries with strong international ... ... read more
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