After hours on the narrow two track 4x4 trail, dashing in and out of dry washes, spinning across the flat expanse that is punctuated only by the towering termite mounds, we roll into Murelle, one of three tribal villages of the Karo people. We are high above a massive bend of the Omo River with a view that stretches forever. I gasp at the incredible view, thinking ‘these people know the old saying - location, location, location’. But before I can even let my breath out from that same gasp, the 4x4 is surrounded by the people of the village. Soft, understated voices insistently implore, ‘my photo, 3 Birr’. Again and again. Thats about 20 US cents, one fifth of a US dollar. And there you have the heart of the dilemma that the rich cultural
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