Hoi An is a brilliant place, not because of its nightlife, not because it is quintessentially Vietnamese (it's architecture reminds me personally of 17th century Portugal) but because it is small, quaint and very much rooted in its past as well as having an eye on the future. We're talking here about a town on 75,000 people not the 7 million or so in Saigon so as you can imagine it is easy to navigate and ensure you see all it has to offer. As a UNESCO world heritage site it is free to wander around but if you pay 90,000 dong (about 3 pounds at the minute) you get entry into any five of the tourist attractions you want to, therefore I would argue the touristy stuff can be dealt with inside of one day,
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